User research : Discover what truly matters to your customers
User research and voice of customer is the key to truly understanding your customers. By collecting insights through various qualitative and quantitative methods—like interviews, surveys, and usability tests—you can put your target audience at the center of your decision-making process. With these insights, you’ll be able to adapt your website to deliver an exceptional user experience that meets customer needs.
Which method is right for you ?
To gather user data, we use a variety of methods, each with its own benefits and goals. Depending on your business context and objectives, we’ll recommend the most appropriate approach. These insights are the foundation of any optimization strategy. By analyzing the data, we can enhance various aspects of your digital presence, including: UX/UI design, content strategy, product or service development, website redesign, etc.
User research is ideal if you:
- Want to know where to focus your digital marketing efforts
- Aim to offer something genuinely useful to your customers
- Need new insights about your target audience or market
- Are looking to clarify the customer journey on your website
Our proven voice of customer methods
We help you pinpoint the challenges your users face on your website through a systematic approach, leveraging advanced tools to gather actionable insights.
Usability testing
Watching real users complete specific tasks on your website and gathering their live feedback is one of the most effective ways to identify and overcome obstacles when you try to convert visitors into customers
By analyzing their opinions, thoughts, and questions, we can uncover improvement opportunities and prioritize actions that will generate the best results.
Interviews
Interviews allow you to gather direct input from your target audience. Whether you’re developing a new product, solving a specific problem, or validating a strategic direction, these conversations ensure your decisions are grounded in actual user needs.
With actionable recommendations based on solid evidence, you’ll be able to take the right steps quickly.
Heatmaps and session recordings
Want to understand how visitors interact with your website? Heatmaps show you where users focus their attention, while session recordings reveal areas of friction or difficulty.
These tools help identify barriers to the user experience, enabling our experts to recommend targeted optimizations. These could include content adjustments, page structure changes, or improvements to user flow.
Email surveys
Curious about how your customers think? With email surveys, you can learn how customers describe your products, what drives their purchasing decisions, what obstacles they face, and how they use your offerings.
Our analysts will assist in crafting the right questions and implementing recommendations based on the customer feedback survey results.
Online surveys
An online customer feedback survey is an easy way to gather quick insights about your users’ impressions or decision-making while they’re actively engaging with your website. Through a simple pop-up with 2–3 questions triggered when users open or close your site, you can gather valuable information to optimize their experience.
Card sorting
Do your users organize your products by usage, brand, or product line? Do they expect FAQs in one section, blog posts in another, or product details elsewhere?
Card sorting helps answer these questions by revealing how users naturally group information. You’ll uncover their mental models. With this insight, you can categorize your website’s content more effectively and improve navigation.