Transform visitors into customers with a rock-solid digital strategy
Building a website or e-commerce platform is a lot like constructing a house. You start with a blueprint, lay a strong foundation, and build walls before adding the finishing touches to the interior. It’s the same with your digital presence: a well-defined digital strategy comes first.
At Axial, we start by analyzing your current assets—your market, online positioning, channel performance, and more. Our experts uncover opportunities for improvement (there’s always room to grow) and identify untapped potential.
The result? You walk away with actionable recommendations and a prioritized roadmap.
We help generate more visitors and convert them into recurring customers—without the hassles
A website or e-commerce strategy is ideal if you:
- Want clarity on where to focus your digital marketing efforts
- Would like a short, medium, and long-term action plan
- Struggle to gain perspective on your online strategies
- Lack the resources to build the digital presence your business deserves
What a strong digital strategy can deliver:
- A performance audit of your website, covering goals, conversions, and acquisition channels
- An SEO analysis of keywords, your current positioning, site structure, and best practices
- A comprehensive review of your digital presence, including email marketing, social media, SEM, and more
- Practical recommendations and a prioritized action plan to maximize your ROI
4 essential services for your website strategy
When it comes to digital, one size doesn’t fit all. That’s why we customize our solutions to match your unique needs, focusing on what will bring you the most value—no fluff, just results.
Digital performance analysis
We examine every detail to pinpoint weaknesses and opportunities for your website strategy or e-commerce strategy. From traffic sources and conversion funnels to bounce rates and page speed, we analyze your site’s performance. With this digital snapshot, you’ll gain clear insights into what’s holding you back and what you need to out-edge the competition.
Industry and competitor analysis
What are the market’s best practices?
What steps should you take to maintain your competitive edge? What market threats should you be aware of? And where do your competitors shine—or fall short?
We answer these questions by conducting a comprehensive analysis of each player’s digital presence:
- Web platforms: Websites, social media, email campaigns, and more
- Products or services: Pricing strategies, features, and added value
- Delivery policies: Timelines, costs, return processes, and warranties
- Strengths and weaknesses: Identifying what sets them apart and where they lag behind
User research
Remarkable digital experiences are built on a deep understanding of your target audiences and personas.
Using qualitative and quantitative methods, we uncover customer insights that guide personalized interactions and foster loyalty. A unique value proposition starts here.
Strategic workshops
To create a strategy that truly aligns with your goals and values, we conduct in-depth strategic workshops.
Together, we’ll walk in your shoes—and your customers’—to gather insights, define challenges, and shape actionable recommendations that resonate with your vision.
We keep your digital strategy simple yet effective.
From increasing your customer base to boosting average purchase value and frequency, we help you achieve your goals through data-driven analysis, optimization, and strategic planning.
With Axial, you’ll definitely be in business.
- A perfectly aligned B2B or B2C strategy
- A unified digital presence across all channels
- A clear roadmap to achieve your business objectives