A/B testing: A proven way to boost your online sales
Thinking about adding a pop-up, showcasing customer testimonials, or launching a new product on your website? But how can you be sure that your design and content will hit the mark? The best way to avoid mistakes and maximize results is to test different versions. And when it comes to A/B tests, we know the game inside and out.
Because a website that’s tested and optimized turns visitors into loyal customers
You need A/B testing if:
- Your conversion rates aren’t meeting expectations, and cart abandonment is high.
- Your user experience isn’t as smooth as it should be.
- Your forms are left incomplete.
What’s in it for you with continuous website optimization?
- Increased conversions and sales.
- Strategies tailored to how your users actually behave.
- Maximized efficiency of your efforts and budget.
- Constant insights into your users’ behavior for ongoing improvement.
A proven methodology. It works because we’ve tested it ourselves.
Our structured approach ensures that A/B tests deliver maximum impact, driving tangible results. By testing variations in design, content, or page structure, we pinpoint how users respond and lock in the best-performing option.
Situation analysis
We begin with an in-depth analysis of your current digital ecosystem’s performance. Using advanced analytics tools, we’ll identify user pain points, uncover issues, and spot opportunities for website optimization.
Identify and prioritize hypotheses
Once the data is analyzed, we’ll compile a list of potential site improvements to test. Then, we’ll prioritize A/B tests based on their expected impact, effort required, and potential to improve user behaviour.
Select the right tools
With hypotheses in hand, we’ll recommend the easiest and most cost-effective tools for running your A/B tests. By focusing on both your short- and long-term needs, we’ll help you make budget-friendly decisions.
Deploy tests and analyze results
It’s time to configure the tools and launch the tests on your website. The duration of each test will vary depending on page traffic and the scope of changes. Once we have conclusive results, the winning variation is implemented, kicking off your first website optimization. From there, optimization becomes a continuous cycle as additional hypotheses are tested and applied.
Website optimization is never truly finished—and that’s a good thing. Each tweak provides new insights into what works and what doesn’t. Whether the results are positive or negative (we always stay transparent), the process generates valuable data to refine strategies further.
Testing Group Nordik’s offer: A winning move
