Automated marketing campaigns to drive automated sales. Sounds like a win, doesn’t it?
Did you know that 80% of your customers purchase from you just once? That’s why it’s essential to build a lasting relationship. Enter our expertise in email marketing. With personalized email campaigns, marketing automation, and continuous optimization, you can increase your customers’ purchase frequency—and your sales.
We build relationships that go beyond the first purchase
Email marketing is always a smart move, especially if your goals include:
- Growing your business
- Increasing sales
- Better qualifying leads
- Generating more conversions per customer
What can our marketing automation services do for you ?
- Maximize the potential of your contact list
- Provide recommendations and action plans focused on your customers’ journey
- Optimize your automated marketing campaigns to get better results
Our comprehensive approach to marketing automation can transform your business
We’ll support you through every stage of developing an automated marketing strategy—from choosing the best email marketing platform or CDP for your needs to continuously optimizing your campaigns.
Defining your email or automated marketing strategy
Before diving in, we’ll set clear goals. Want to increase your average cart value? We’ll create a bounce-back campaign. Looking to retain customers? A one-two-punch campaign might be ideal. For your top clients, we recommend VIP campaigns. Need to extend customer lifetime value? Our Sheepdog strategy could be just what you need. While these terms may sound like jargon, we’ll explain each approach and recommend the ones most likely to bring results.
Implementing marketing automation
Our strategists will analyze every step of your purchase process to streamline and enhance it. Then, we’ll implement strategies to grow your email list and increase conversions. For example, you could offer incentives like discounts, gifts, exclusive content, contests, or quizzes to expand your subscriber base. We’ll guide you in selecting the best approach for your business.
Optimizing email marketing with A/B tests
To refine your email campaigns, we’ll test different versions on a small sample of your audience. Known as A/B testing, this involves comparing two emails with varying content and design but the same goal. The better-performing version will then be sent to your full list, ensuring you maximize your budget and sales potential.
Creating optimized email templates
A great email isn’t just about compelling offers and personalization—it’s about a layout that encourages action. From attention-grabbing subject lines to visually appealing designs, we create templates that guide customers seamlessly toward conversion. Email design is a science, and we excel at helping you hit your sales targets with optimized templates.
See how Groupe Nordik leveraged their customer database to boost sales
