Axial: A culture where everyone’s happiness comes first
Did you know that Axial was founded in 2002—before e-commerce heavyweights like Magento and Shopify even existed? That just goes to show how sustainable we are! Dan, our president, along with his cousin Sébastien, had a vision to create an agency that would bridge the gap between marketing and technology. In fact, the X in Axial symbolizes these 2 areas of expertise.
We’ve survived all sorts of war wounds related to digital marketing, technological advances, conversion rate optimization, and so much more. We’re true e-commerce warriors! And we’re still going strong with a twofold objective: achieving results and having fun while we work.
The Axial family: Great people and great minds
At Axial, you collaborate with brilliant minds who empathize with our customers’ challenges. Here, we care about the people behind the projects. Together, we maximize our creativity and problem-solving skills. This collaborative spirit is what enables us to generate concrete results.
Working with great people who respect both people and the environment is inspiring. Whether it’s hiring interns, giving back to our community or taking steps to promote sustainable development, being part of the Axial community is rewarding. Because here, we truly care for our world.
Values that make you stand out – because we believe in lasting business relationships.
No Bullshit means speaking frankly and sincerely on good days and bad. Because yes, there will be more challenging times. That’s why telling the real story is so important. It creates a climate of trust between everyone and allows us to adapt to changes with complete transparency.
Excellence is what drives us to be better than yesterday and exceed your expectations. They say the devil is in the details, and that’s why we’re so darn good. We get involved in your project as if it were our own. And at Axial, we never do anything by halves.
Reciprocity is what turns a good business relationship into a successful project. Here, we’re not looking for mandates, we’re looking for lasting human relationships. We build deep, committed relationships with our partners.
Sustainable development flows through our veins like water through a river. Our environmental approach, our human relations and our social commitment are at the heart of our daily work. We work in a healthy environment because we truly love our world.
Axial’s 5 commandments for success
01
Choose integrity
At Axial, our values are sacred. We choose our customers, partners and employees with that in mind. And when a problem arises, we tackle it head-on. That’s how we guarantee that everyone will be happy in the end.
02
Value co-creation
Right from the start of a project, we put you at the heart of all our processes and thinking. As a customer, you know your market and your products like the back of your hand. Our job is to put our e-commerce and digital marketing expertise to work for you. With no operational silos and no egos, we work together on a project that takes you to the next level. Co-creation means generating results we can all be proud of.
03
Share risks and successes
We don’t see ourselves as a supplier but as a partner. That means we never hesitate to take on a challenge or to assume our responsibilities. When a project is on budget and on time, we celebrate together. On the other hand, if we’re about to go over budget, we find solutions together. Our employees are so committed to customer projects that they work on them as if they were their own.
04
Enjoy continuous learning
Unlike some e-commerce agencies, we share our knowledge with you. Because we want to help you increase your e-commerce knowledge so you can become as self-sufficient as possible. We also encourage our teammates to learn continuously and try new things without fear of failure. Nurturing the ambitions and skills of our teams is the foundation of our growth.
05
Walk the talk
We don’t say what you want to hear; we say what you need to hear. Whether you like it or not. And we do it because we don’t want to hide anything from you. Like an open book. Because we’re the same, the same. We lead by example because that’s how we build lasting partnerships. We show the way and hope everyone will follow. On good days and bad.
The Axial environment: Where happiness is at our core
When you really love our world, you feel it every day. The Axial
atmosphere is a happy mix of geek jokes, mutual support and lots of love between colleagues. We are obsessed about fostering a friendly, collaborative work environment. Forget bosses with closed office doors. They simply don’t exist. You won’t feel the hierarchy. After all, it’s all about working together for everyone’s happiness.
We take the time to get together and talk. Whether it’s around our bar and kegs of beer, or a night out at the restaurant. We organize monthly get-togethers to remind ourselves that, at the end of the day, we love being together.
At Axial, it’s not all fun and games. Our exceptional team is made up of extremely talented professionals who work efficiently towards a common goal. In fact, we’re constantly pushing the boundaries and potential of e-commerce and digital marketing. Our goal is to anticipate future challenges and surpass the high standards we set ourselves.