LAMA CYCLES
Creation of an integrated e-commerce website within a complex digital ecosystem, with a focus on an enhanced user experience
Founded by two bike enthusiasts, Lama Cycles distributes and sells bikes as well as parts and accessories across Canada and the United States. All the products sold are tested by their in-house team, offering peace of mind to customers who know they are purchasing quality products.
Lama Cycles had a low-performance e-commerce site that could not meet their growing needs. The company wanted to integrate an ERP system, make site changes themselves, differentiate the B2C site from their B2B site, and gather data on their customers’ buying habits. As a result, Shopify was the most efficient solution to ensure the brand’s growth and provide the company with the tools to be completely autonomous.
Challenges and objectives
01
Create a distinct B2C site separate from the B2B site, while offering an enhanced user experience focused on conversion.
02
Provide a unique digital experience that reflects Lama Cycles’ brand.
03
Improve Lama Cycles’ positioning in search engines.
04
Build a solid foundation for evolving the brand and its marketing.
OUR SOLUTIONS
- Conduct a strategic and technological analysis to understand Lama Cycles’ entire web ecosystem.
- Effectively segment the B2B and B2C sides.
- Analyze SEO and competitors to ensure a solid foundation for the website.
- Map the complex ecosystem.
- Propose a visually appealing website in line with the brand and consumer.
- Create a Shopify website with a fully custom Axial theme, including a powerful search engine and advanced filtering tool.
- Customize an existing application to better manage collections.
- Optimize products and collections with key information to highlight them.
- Connect an internal ERP system for inventory, pricing, and promotion management.
- Highlight the brand’s expertise by offering direct chat with the team and booking appointments directly from product pages.
“I’ve worked with many other agencies in different roles, and I’m happy to say that Axial impressed me. It’s mainly the human side of the team that immediately earned my trust and respect! I’ve rarely seen an agency take so much care in its projects and be so dedicated to the success of its clients. If you’re looking for an agency that truly knows how to create and optimize a Shopify store, the people at Axial know what they’re talking about!.
BRUNO RENAUD, Strategic Advisor
“Working with a team that knows exactly where they’re going and what they want made for a very pleasant and efficient experience. Since they are passionate about their industry and products, it showed in their involvement and decision-making.”
DANIEL, PRESIDENT
Extent of work
Business and digital strategy
- Business strategy
- Web strategic planning
- UX/UI design
Development
- Technology analysis and selection
- E-commerce website development
Project management
- Project planning and management
- Stakeholder management
