BODY ENERGY CLUB
PHASE 1: Completely Revamp the Customer Experience on the Website and Automate Inventory Management
Body Energy Club (BEC) is a retail chain specializing in high-quality vitamins and supplements, with an integrated smoothie bar, located in Greater Vancouver. It is distinguished by its delicious smoothies, nutritious bowls, cold-pressed juices, and healthy take-out meals, along with a rigorous selection of superior-quality vitamins and supplements. This offering has made BEC a go-to destination for athletes and wellness enthusiasts. Building on its success, BEC has also expanded internationally with locations in Los Angeles and Chicago.
BEC reached out to Axial to develop a Shopify website connected to their ERP/POS LS Retail from Business Central, in line with their brand image and capable of delivering a memorable customer experience. The ultimate goal (Phase 2) is to create an optimized omnichannel ecosystem that meets the company’s needs while ensuring a seamless and consistent customer experience across all touchpoints.
Project Partners
Dynamixware
Responsible for implementing the ERP/POS LS Retail from Business Central.
Paymath
Tasked with finding the payment solution that meets BEC’s needs in its omnichannel project.
THE Objectives
01
Enhance the customer experience on the website
02
Improve website performance
03
Develop a marketing automation strategy
04
Connect the website to LS Retail
THE SOLUTIONS
An analysis of the current state of the digital environment and a benchmark of the competition were first conducted to define the starting point of the project and establish major milestones.
A strategic alignment for the project was established, with objectives that included:
Enhancing the Customer Experience on the Website:
- Complete review of the site architecture
- Improved navigation
- Development of the new brand image and artistic direction
- Correction of UX-UI gaps
Improving Website Performance::
- Development of the site with a mobile-first approach
- Elimination of unnecessary applications
- Addition of a more efficient and intelligent search tool
- Compliance with accessibility standards
Developing a Marketing Automation Strategy:
- Connecting the website with Klaviyo
- Providing support and training for email campaign usage
- Development of flows (some flows are designed to replace a previously used application):
Welcome Flow
Abandoned Cart Flow
Back-in-Stock Flow
Connecting the Website to LS Retail for Product Inventory:
- Reviewing business rules to ensure proper communication flow between LS and Shopify
- Facilitating site management and preparing the connection with LS Retail for product inventory.
“Collaborating with BEC to establish a solid project foundation, ready for effective future development, is a true pleasure! BEC and Axial have combined their efforts into a committed team, working hand in hand to find the best solutions, with meticulous attention paid to every detail.”
Diane Nadeau, STRATEGIST
Extent of work
Business and digital strategy
- Business strategy
- Web strategic planning
- UX/UI design
- Workshops and training
Development
- Technology analysis and selection
- E-commerce website development
Optimization and marketing
- SEO audit et optimization
- Email marketing
Project management
- Stakeholder management
