HER ROLE

Maude guides clients through the development and deployment of their digital marketing strategies, translating business objectives into clear, consistent messaging across all channels. She has a particular interest in user experience analysis and customer journey mapping, with the goal of optimizing conversion rates at every stage. She relies on data to identify improvement opportunities and formulate actionable recommendations. Her natural ability to simplify complex strategies makes them accessible to clients, who can clearly grasp the benefits and move forward with confidence. Her combined expertise in communications and digital marketing makes her a valuable ally in driving the SEO/GEO and e-commerce performance of Axial’s partners.

HER BACKGROUND

Holding a bachelor’s degree in communication, writing and multimedia from the Université de Sherbrooke, Maude first explored the events and organizational communications sector in Montreal for five years. She then returned to the Eastern Townships, where she grew within a full-service marketing and communications agency, gradually specializing in digital. Over the course of her career, she developed solid expertise in digital marketing strategy and content creation, discovering a genuine passion for the web. A certified Klaviyo professional, she continues to build her skills and stay current with industry trends. Since joining Axial, she has brought her creative and strategic approach to clients undergoing digital transformation.

MAUDE, THE PERSON 

Maude wakes up every morning driven by an overflowing curiosity about the adventures ahead. Energetic and community-minded, she loves creating spaces where people can thrive together. She genuinely wants the people around her to be happy and never hesitates to be there for them in good times and bad, whether through listening, taking concrete action, or simply lightening the mood with a bit of humor. Passionate about singing, she quite literally always has a song in her head and is never shy about humming wherever she goes. She also finds her balance on long walks in nature, which help her truly decompress and feel grounded. Singing, food and travel are the simple pleasures that fuel her contagious energy.