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Émilie Roy
At Axial since 2016

Émilie Roy

Team leader - Strategist
Certifications

Landing page optimisation

CXL

Google Analytics

CXL

Copywriting and product messaging

CXL

Heuristic analysis frameworks for conversion optimization audits

CXL

User research

CXL

Training

Master's degree in E-commerce Management - Université de Sherbrooke

At Axial since 2016

Émilie Roy

Team leader - Strategist

Her role

As our strategy team leader and strategist, Emilie analyzes and finds solutions. On top of that, she works in conversion optimization for many of our clients. She will help you get the best possible results on your website and help you develop a flawless strategy. In short, everyone would love to have her on their team!

 

Her career path

With a master’s degree in e-commerce, Émilie’s expertise and passion for e-commerce are undeniable. She joined Axial after her studies and loves to take on the challenges that come her way, in addition to positively impacting our clients’ projects. She now leads the strategy team, and she loves it! As she says, “As long as I’m having fun, I’ll keep going. 

 

Émilie, the woman

A big fan of renovation, both in interior design and exterior maintenance of her home, our resident suburbanite has many diverse interests, including outdoor activities. Émilie is as versatile in her interests as she is in her skills. Émilie loves to travel to bring home an understanding of the mentalities and cultures she encounters. It gives her a new perspective on things. Ultimately, it is our client projects that benefit from her openness!

Certifications

Landing page optimisation

CXL

Google Analytics

CXL

Copywriting and product messaging

CXL

Heuristic analysis frameworks for conversion optimization audits

CXL

User research

CXL

Training

Master's degree in E-commerce Management - Université de Sherbrooke

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