Offer subscription management on Shopify with KO Media

The goal was to set up a modern transactional site on a technology platform recognized for best practices in usability, security, and ease of management. This site, under KO Média’s management, with customer data and orders handled by internal teams, would ensure autonomy from external companies.

This transactional site would become the central point for all subscriptions, books, and other publishing products from KO Média, consolidated within a single portal. This approach would allow for cross-promotions between products, increasing the average transaction value while strengthening the visibility of the brand and its related categories.

The site also had to offer customers self-service account management features, enabling them to perform tasks such as changing addresses, modifying payment methods, renewing or canceling subscriptions, accessing order history, and more. By providing these self-service tools, users would minimize calls and interactions with KO Média’s customer service.

This future system needed to automate the transfer of customer data between the new transactional portal and external subscription management platforms to streamline operations and improve efficiency.