Groupe Marie Claire was founded in 1965 in St-Hyacinthe, Québec. It is a family-owned business specializing in the design and retail sale of women’s ready-to-wear apparel. The company has several banners in Québec, Ontario and New Brunswick, including Le Grenier, San Francisco, Marie Claire and Claire France. These are the four online stores for which Axial had the mandate to migrate from Magento 1 to Shopify. The company was looking for a solution that would improve the efficiency of daily site management and meet the brands’ growing business objectives—in addition to eliminating the group’s technology costs.
Since the Magento 1 platform reached the end of its lifespan a few years ago, its continued use greatly limited Groupe Marie Claire in managing their websites and, as a result, in achieving their online sales objectives. Migrating to Shopify made it possible to standardize site management, reduce platform development and maintenance costs, and facilitate product entry.
Moreover, the integration with Microsoft Business Central’s ERP has greatly helped Groupe Marie Claire manage its products. After determining the flow of products, orders and purchases, we were able to optimize processes and facilitate data synchronization between different systems.
The creation of a common foundation between the four sites helped save time and gain in efficiency during all development phases. The structure will enable the platforms to evolve adequately with the subsequent development phases.
In fact, our goal was to provide an easy-to-use website that adapts to each target audience that was beginning to adopt online shopping. This happened, among other things, through the application of strategies that incited the creation of accounts and adoption of the Privilege card. Axial’s approach was able to address challenges when the basic Shopify interface didn’t adequately the company’s needs.
The Groupe Marie Claire team can now focus on growing its online sales and developing effective marketing strategies.
What the project team had to say