Eye-catching web design: It’s all about connecting to people
At Axial, we believe a good informative or e-commerce website should captivate visitors and convert them. Your site needs to stand out and bring your brand image to life. But remember, we design for best practice, not to win the award for most innovative design.
What’s stopping you from loving your site’s design?
Beauty touches the heart and the head. But functionality generates sales. Here, we know how to combine the two. Without compromise. What’s wrong with your brand image on the web?
- Not up to date, looking like something from the 90s?
- Not in line with your corporate values?
- Not inspiring for your customers?
- Lack of homogeneity and professionalism?
- Doesn’t meet UX and UI best practices?
UX-UI design: A focus on user experience
Identify your needs and your objectives
UX-UI design is at the heart of our approach. This means that each site offers a design geared to the user experience and an intuitive interface. To achieve this, our art director works with the strategy team to get to know your visitors, objectives, needs and, of course, competitors. Then, we create the structure, followed by the functional mock-ups.
Solve problems with the right design
Art direction is more than just design. It’s the direction your site will take visually. It’s not enough to add a few colours to functional layouts! The goal is to create a coherent, attractive visual aesthetic that tells a story and reinforces your message. Memorable visual aspects that stick with your company and evoke emotion. That’s what sets you apart in a competitive marketplace. And it reinforces the connection with your target audience. Of course, we do this with the utmost respect for your brand identity. The ultimate goal is to make navigation intuitive. So that visitors can quickly find the information they need.
10 steps to hassle-free web design
Step 1
Meeting with your team to find out about your objectives
Step 2
Competitive and SWOT analysis: Strengths, weaknesses, opportunities and threats
Step 3
Research and inspiration
Step 4
Respect for your visual identity: We can also help you develop or optimize it.
Step 5
Website structure.
Step 6
Validation.
Step 7
Creation of functional mock-ups.
Step 8
Team feedback and validation.
Step 9
Design mock-ups.
Step 10
Revision rounds.
The benefits of a well-designed website
- Take advantage of a digital brand that sticks to your DNA and your customers.
- Count on visuals that help turn your visitors into buyers.
- Benefit from a consistent brand identity across all your platforms.
- Increase your company’s perceived value.