High-level digital strategies: There’s nothing to fear
Understanding your customers’ realities, issues, needs, motivations, and behaviours is what we do. And we do it well by gathering qualitative and quantitative data as well as a design thinking approach that guides our recommendations. The result? A clear vision of your market, your personas and your competitors. This is the best way to determine the best strategy for your website.
An analysis so deep it touches your DNA
We analyze everything. Your positioning, key messages, user experience (UX) and usage statistics for your digital platforms. With all the tools: statistics, session recordings, comparative grids, heat maps, robots, etc. It all adds up to a clear picture of your website’s performance.
By digging, cross-referencing (and digging into) data and asking questions, we find opportunities. Opportunities for what? To improve your online presence and your customers’ experience. But also opportunities to put your customers to good use.
What do you need to dig?
- Develop a new market
- Improve a current user experience
- Reach new customers
- Build loyalty among existing customers
- Redesign your website
- Know how your current site is performing
- Achieve better CRO (conversion rate optimization)
Essential strategic planning: What’s the bottom line?
Want to know where to put your digital marketing efforts? And have an action plan for the short, medium and long term. Are you lacking perspective on your e-commerce strategies and staff to develop your digital presence?
We can provide you with an analysis of your website’s performance: objectives, conversion, acquisition channels, etc. You’ll learn a lot from our brief SEO audit, which analyzes your various keywords, current positioning, website structure and best practices. Not to mention a complete analysis of your digital presence: newsletter, social media, SEM, etc. All this leads to recommendations and an action plan.
A content and SEO strategy that brings new ideas to the table
A well-defined content strategy allows:
- Showcase your services, products and company
- Increase your online visibility by being better referenced in search engines
- Attract traffic with quality keywords
- Generate conversions and sales
How do you get there? By doing good keyword research, writing quality content, posting regularly and optimizing your site’s structure. SEO (Search Engine Optimization) is an investment that must be made continuously.
Lead generation that turns visitors into customers
The aim of lead generation is toattract a quality audience and turn them into real customers ready to engage in a conversation with your company. You can achieve this by analyzing your website’s performance, making recommendations, and developing an action plan focused on your sales funnel and optimizing your marketing strategies. In addition to gaining a competitive edge, you will be able to trackthe return on every marketing investment.
What does your company need?
- Business growth support and increased sales
- Better prospect qualification
- Improved conversion performance
What you can learn from it:
- An analysis of your website’s performance
- Recommendations and an action plan focused on your conversion tunnel
- Optimization of your marketing strategies.
Marketing automation that gives you more—as in more conversions.
Did you know that you can make more sales without increasing traffic to your site?
Conversion rate optimization maximizes your marketing and acquisition dollars. The aim is to encourage visitors to take one or more desired actions on your website. But conversion rate optimization doesn’t just happen. Quantitative and qualitative data are collected and analyzed for the best conversion optimization strategy. You can even carry out A/B tests to optimize your performance. So that as many visitors as possible become buyers.
Oooh…conversion rates…. Let us tell you more.
Workshops for better collaboration. And above all, to have fun improving your web performance.
Why do a workshop? To make it easier to get started on a project, to understand who you are, what you do and how you do it quickly. To get everyone on the same page. Before you start. Plus, it encourages collaboration and decision-making. No negative points, so why do without? Web optimization and strategic planning are fun. Here are some workshops that prove it. Yes, the names are in English, but we do it in French!
Draw the problem
Define the problem to make it your own and solve it with the right solution.
Empathy map
Quickly develop an end-customer profile.
Pain-gain map
Developing an understanding of motivations and decisions.
Customer journey mapping
Mapping the customer’s journey through the purchase of a product or service to understand their interactions and identify opportunities for optimization.
Business model canvas
Examine and rethink your business model.
Speed boat
A quick and easy way to identify the blockers on the road to your goal.
Stakeholder analysis
Understand the ecosystem and the role of each stakeholder in a project.
Context map
To understand the external factors, trends and strengths surrounding an organization.
SWOT analysis
Understand the company’s current state and identify opportunities for improvement.
Cloneable customers
Determine the criteria to be evaluated in order to recognize the best customers among our customers.
