Sprinterfreak
New e-commerce website for the vanlife community
Sprinterfreak is a leader in the sale of products for building and converting recreational vans. A family-owned business since 2015, Sprinterfreak offers everything needed to make the experience of converting a van as exciting as hitting the road! The team is always attentive to its customers and supports them throughout their projects.
The company needed to modernize its e-commerce site to provide a better user experience, both for its B2C and B2B clientele. The main challenge was managing the complex delivery rules for bulky products transported by freight and fragile items, such as windows, which require special delivery arrangements.
Challenges and objectives
01
Create a high-performance transactional website for managing orders of conveyable and non-conveyable large, specialized products, as well as bundled items.
02
Optimize delivery processes with logistics rules to simplify operations for the Sprinterfreak team.
03
Provide a scalable platform that promotes autonomy and simplified management.
04
Offer an immersive digital experience to customers that aligns with Sprinterfreak’s adventurous spirit.
05
Simplify the B2C customer purchase journey and create a B2B journey with tiered discounts.
06
Facilitate the management of the affiliate program.
OUR SOLUTIONS
Through a thorough analysis of the company’s business rules and a prioritization of the project requirements, our team was able to offer solutions that streamlined management and administration at Sprinterfreak. Previously, many rules had to be handled manually. Thanks to the integration of various applications in Shopify and a strong dose of customization, we created automated flows for, among other things, purchasing oversized products, applying B2B discounts, and managing deliveries.
- Strategic analysis of the logistical challenges related to large (conveyable and non-conveyable) and specialized products for van life.
- Development of a Shopify site with the integration of various applications and a custom theme, enabling smooth management of orders and complex deliveries.
- Design of a user interface (UI) and user experience (UX) centered on adventure, facilitating navigation and product search.
- Integration of B2B order functionality and an affiliate program.
- Connection with Klaviyo for email marketing.
“What I love about the Axial team is that we truly work in synergy. They are proactive, efficient, and always have a solution in mind for each challenge. Plus, the work is done with a great attitude, which makes the experience even more enjoyable!”
France Lauzier, MANAGER AT sprinterfreak
“It was a real pleasure working with this client. Their openness and commitment to the project made every phase constructive. Like any technological project, the challenges we encountered allowed us to expand our skills and learn new approaches to better assist them. I loved being part of this beautiful project and working with such a wonderful family business.”
Anthony Martel, Lead Developer
Extent of work
Business and digital strategy
- Business strategy
- Web strategic planning
- UX/UI design
- Workshops and training
Development
- Technology analysis and selection
- E-commerce website development
Optimization and marketing
- Conversion rate optimization
- Email marketing
Project management
- Project planning and management
- Stakeholder management
