Smart Tiles (Quinco)
Redesign of an e-commerce website
Excellence, innovation, and an entrepreneurial spirit have made Quinco a pioneer in decoration and DIY. Its flagship brand, Smart Tiles, a global leader in peel-and-stick tiles, is present on three continents with over 3,600 points of sale.
Quinco offers a unique experience to its customers through the Smart Tiles brand, which features innovative designs, encouraging customers to be bold in their creativity and self-expression. Expertise and creation are at the heart of Quinco’s DNA, and Smart Tiles has been a source of inspiring culture since its inception.
The overall mandate was to analyze the company’s business rules and propose the best platform for the redesign of the Smart Tiles website. After this analysis, Shopify Plus was chosen to meet their growing needs.
Challenges and objectives
01
Provide an enhanced visual experience to better align with the sleek aesthetics the brand wished to project.
02
Improve user experience, including the evolution of the site structure, content, and customizable search functionality.
03
Ensure the mobile experience is optimized and thoughtfully designed to maximize conversion.
04
Analyze and validate technological choices (CMS, apps, etc.) to better meet the company’s needs and propose optimizations for business processes.
05
Provide a user experience that maintains Quinco’s leadership status in the industry with its Smart Tiles brand.
06
Increase the share of e-commerce sales.
OUR SOLUTIONS
To identify the best e-commerce platform for the site migration, we built a list of functional requirements based on our understanding of the client’s business realities. We also collaborated with the client to identify and clarify the elements on the list. This list became the foundation of our analysis. The site needed to be high-performing, easy to manage, and offer multichannel compatibility. The platform needed to be scalable and flexible to reduce ongoing support and development costs.
Smart Tiles needed to improve operational efficiency, including the management and automation of sales-related processes, so we decided to improve the connection between the various systems in use. This would ultimately lead to time savings, reduced errors, improved productivity, better performance tracking, and greater business agility.
- The choice of the Shopify Plus platform, in collaboration with our clients, allowed us to build a site that was truly well-suited to both user and client needs.
- We found an external app to manage user location since the brand is heavily present internationally.
- We were able to handle deliveries, currencies, languages, and product management by country (markets).
- We found the best app for the store locator, affiliate program, and product reviews.
“The support from the Axial team throughout the process was a true pleasure. Their technical expertise, diligent management, and constant support were greatly appreciated by our entire team. It’s a wonderful relationship of trust we’ve built during this project, and we look forward to launching new projects with Axial when the time comes!”
Nana Mattar, Vice President of Sales and Marketing
“Collaboration with the Smart Tiles team was incredibly smooth. The task was challenging (lots of content to integrate in a short time, many stakeholders to manage), and it was fantastic to see the entire Smart Tiles team mobilize to deliver this important project in record time. Hats off!”
Jonathan Morin, Lead Developer on the project
“Smart Tiles is a Quebec-based, women-led, innovative, and unique company. Working directly with the decision-makers gave us direct access to their inspiring vision, motivating us to go above and beyond to bring it to life! We’re honored to have supported Smart Tiles once again in the creation of their brand-new website, and we look forward to collaborating on many more projects with this amazing team.”
Mireille Perreault, Account Director
Extent of work
Business and digital strategy
- Business strategy
- Web strategic planning
- UX/UI design
Development
- Technology analysis and selection
- E-commerce website development
Optimization and marketing
- Email marketing
Project management
- Project planning and management
- Stakeholder management
