SAVUM
Positioning and promoting a newly distributed brand in North America
SAVUM got to know and chose Axial for their web project through a collaborator. The brand was founded in Europe and is still marketed there. Our client is responsible for marketing in North America. SAVUM is an intelligent and innovative company that has found a better way to use soap to the last drop without any waste. Our client needed to build an e-commerce platform to present and sell its eco-friendly, unique, and high-end products online. Our client needed to build an e-commerce platform integrated with a 3PL and QuickBooks, allowing them to showcase and sell their unique, high-end, and eco-friendly products online.
The communication strategy and overall marketing approach had to be adapted to meet the expectations of local potential customers. Our biggest challenge was developing a streamlined solution for managing their online orders while synchronizing inventory information with their 3PL provider, FusoLogistique. Furthermore, to maximize the customer experience, a content strategy combined with a strong brand image was developed to showcase SAVUM’s unique products—without falling into clichés!
OUR OBJECTIVES
01
Establish a bold and creative communication strategy and brand tone
02
Build a flexible and scalable digital asset with the Shopify e-commerce platform
03
Integrate the 3PL Fuso Logistique
04
Integrate e-commerce and banking transactions using QuickBooks Online
THE SOLUTIONS
The core of SAVUM’s North American marketing strategy was based on the communication approach and marketing. Thus, we enlisted the services of our long-time collaborator, Patrick Goulet, from Brasseur d’idées. The client had already conducted market analysis and a competitive benchmark in North America, giving us a solid foundation to start a brand positioning workshop to define communication pillars.
Once the brand pillars were set, we moved to the creative process. The goal was to present this innovative company in a unique and inspiring way, making body care easy and enjoyable. Simon, our Art Director, faced the challenge of creating a strong visual identity that would quickly convey the innovation behind the SAVUM system. The soap holder allows users to enjoy optimal soap use at all times, even to the last bit.
Shopify was the ideal platform for launching SAVUM in North America because the solution is scalable, flexible, and turnkey for the client. Its API also allowed us to easily integrate the 3PL Fuso Logistics and QuickBooks Online accounting software, streamlining daily operations.
* 3PL stands for third-party logistics, which enables outsourcing part or all of the supply chain and order fulfillment operations.
“We had a wonderful experience with the Axial team. The entire process was carried out with friendliness and openness. We are very pleased with the final product and them for the smooth communication that continues to this day.”
Sylvain Brosseau, prEsident OF Savum Inc.
“This project was very stimulating because the product we were marketing perfectly aligned with Axial’s sustainable development values. The brand image was inspiring for defining the communication approach, and the strategic thought around brand positioning while working closely with the client was enriching. It allowed us to deliver an e-commerce project quickly and seamlessly.”
Claudine Humbert, ACCOUNT DIRECTOR AND PARTNER, Axial
“When a client wants to revolutionize an industry, it’s a stimulating challenge to help them position themselves in the market. The SAVUM team was generous with their exchanges. I understood their products well and translated their offer into an original brand tone and strategic copy. Innovation, quality, eco-responsibility, and accessibility are inspiring values that will help a brand like SAVUM shine. After that, playing with words and finding the right communication approach becomes child’s play.”
Patrick Goulet, COPYWRITER, Brasseur d’idées
KEY TAKEAWAYS
01.
Focus on what will bring the most value and ROI: the communication strategy, which was central to the website’s marketing success. The co-creation workshops with the client laid the groundwork for a clear strategy. We aligned all the website content and other stages around this.
02.
Thanks to the use of a theme, we maximized the client’s budget while offering the added value of QuickBooks Online integration and incorporating a 3PL solution into the platform to generate more value for the client’s administrative side.
Extent of work
Business and digital strategy
- Business strategy
- UX/UI design
Development
- Technology analysis and selection
- E-commerce website development
Project management
- Project planning and management
- Stakeholder management
