The client and the challenge

Garneau Slippers is a Canadian-based manufacturer of sheepskin slippers, which are renowned for their comfort, warmth and durability. The company has worked with Axial for several years to develop its digital marketing strategies as well as create and update its e-commerce website.

The Objectives

Develop a new e-commerce site to drive B2C sales.

Transition from Magento to Shopify as an e-commerce platform.

Enable customers to personalize their slippers.

Drive traffic to Garneau Slippers’ online store.

The solution

Axial revamped Garneau Slippers’ website with a modern design and optimized product presentation. We also synced inventory levels between Acomba and the company’s e-commerce platform and connected it to ShipStation to simplify the shipping and returns process. Axial developed a platform for retailers in order to streamline and centralize B2B orders. After setting up a virtual gift card system and marketing automation workflows, Axial developed a content strategy and editorial calendar for Garneau Slippers’ newsletters, promotions, search engine optimization, search engine marketing and social media campaigns.

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