Pantoufles Garneau
Cozying up to better conversion rates and more revenues
Garneau Slippers is a Canadian-based manufacturer of sheepskin slippers, which are renowned for their comfort, warmth and durability. The company has worked with Axial for several years to develop its digital marketing strategies as well as create and update its e-commerce website.
The Objectives
01
Develop a new e-commerce site to drive B2C sales.
02
Transition from Magento to Shopify as an e-commerce platform.
03
Enable customers to personalize their slippers.
04
Drive traffic to Garneau Slippers’ online store.
THE SOLUTION
Axial revamped Garneau Slippers’ website with a modern design and optimized product presentation. We also synced inventory levels between Acomba and the company’s e-commerce platform and connected it to ShipStation to simplify the shipping and returns process. Axial developed a platform for retailers in order to streamline and centralize B2B orders.
After setting up a virtual gift card system and marketing automation workflows, Axial developed a content strategy and editorial calendar for Garneau Slippers’ newsletters, promotions, search engine optimization, search engine marketing and social media campaigns.
”Working with Axial means working with people who know how to listen and put themselves in my shoes. They know how to find solutions to everything and that makes the difference!”
Noémi Garneau – PrEsident
”I’m a person who loves to learn new things! And boy, did I learn! The requirements for this project were very complex—but stimulating! Our experience with Garneau Slippers was amazing as we immediately saw the results for the company. We were proud to have developed a platform adapted to Garneau Slippers’ needs.”
Anthony Martel – DEvelopPer
Extent of work
Business and digital strategy
- Business strategy
- Web strategic planning
- UX/UI design
- Workshops and training
Development
- Technology analysis and selection
- E-commerce website development
Optimization and marketing
- Email marketing
Project management
- Project planning and management
- Stakeholder management
