The client and the challenge

OrthoCanada is the largest healthcare equipment provider in Canada that caters to the needs of physiotherapists, chiropractors, massage therapists and more. OrthoCanada mandated Axial for its B2B e-commerce migration from NopCommerce to Magento 1 and from Magento 1 to Magento 2. The company’s goal was to foster more online sales and expand the company’s digital presence.

The objectives

Develop a new e-commerce site that respected OrthoCanada’s brand.

Consolidate sites from recent acquisitions.

Create a high-performance search engine and shopping experience for over 5000 SKUs.

Create a stellar customer experience.

The solution

Axial originally had to consolidate three e-commerce platforms that had all separate product catalogues. The team worked with OrthoCanada to interview various customer segments to gain a better understanding of the buyer’s journey for healthcare equipment. Several strategies were put in place to generate better leads for the company’s clinic setup service and key product categories. Axial integrated their Microsoft Dynamics Business Central ERP with Magento. A sophisticated search tool was also developed to deliver more relevant search results for an optimized buyer experience.

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