Revise the Nexus website to facilitate the positioning and marketing of services
Create a WordPress site integrated with Hubspot for managing new leads
Founded in 2017, Nexus Innovations is a rapidly growing Montreal-based company specializing in software development. Led by young, charismatic leaders, it brings together a team of about sixty experts to deliver impactful and valuable projects to its clients. To better communicate its value proposition and unique positioning in the market, Nexus Innovations chose to collaborate with Axial for a complete website redesign.
The company culture, focused on transparency and teamwork, fostered a close collaboration between the two parties. As the client was already on its second website redesign, we aimed to deliver a site that would meet their high expectations. Fortunately, this transparent collaboration resulted in a website that faithfully reflects the identity of Nexus Innovations, highlighting its service offerings and extensive expertise.
The challenges and objectives
01
Put the needs of Nexus Innovations’ clients at the heart of the website’s content strategy.
02
Improve the user experience (UX) to facilitate navigation and highlight services.
03
Facilitate conversion and generate qualified leads.
04
Ensure that the client is autonomous in creating new content with a flexible editing interface.
OUR SOLUTIONS
We intervened at a critical moment where it was essential to transform the client’s brand identity into a website that would allow end-users to quickly understand how working with Nexus Innovations would help them achieve their goals. To achieve this, we broke the project down into several key milestones. We organized a workshop on site structure and content strategy to define the site’s layout and information hierarchy, aiming to maximize user experience. In addition, we developed a content strategy adapted for search engine optimization (SEO).
The artistic direction was a crucial step in the project, aiming to develop a visual aesthetic that reflects Nexus Innovations’ brand identity. With this redesign, Nexus Innovations is now better positioned to attract new clients and stand out in the technology services sector. By combining an optimized user experience and relevant content, the company is ready to strengthen its market presence and offer powerful technology tools that drive results for their clients.
- Use of WordPress and the Gutenberg theme combined with ACF fields to offer a content-centered, adaptable, and flexible platform for the client.
- Creation of functional mock-ups to maximize collaboration between content strategy and design.
- Review of the digital brand identity.
- Integration of existing client content such as blog posts.
“We found in Axial a partner that resembles us, someone we trust, and can count on. Thanks to their exceptional consulting service and dedicated experts, the Axial team quickly understood our identity, needs, and goals, making our website redesign project a real success!”
CAMILLE MORIN, Marketing Director
“Collaborating with the Nexus team was a real pleasure. Throughout the project, their commitment and determination to deliver a high-quality product were evident. The open and transparent communication between our two teams played a key role in the success of the project, ensuring both quality and adherence to deadlines.”
Jonathan MORIN, web Developper
Extent of work
Business and digital strategy
- Business strategy
- UX/UI design
Development
- Technology analysis and selection
- E-commerce website development
Project management
- Project planning and management
- Stakeholder management
