The client and the challenge

Ivanhoé Cambridge is a responsible, global investor in high-quality real estate properties, projects and companies around the world. The company holds interests in more than 1,100 buildings, primarily in the industrial and logistics, office, residential and retail sectors, with over CDN $60B in assets. Ivanhoé Cambridge turned to Axial to develop multilingual, secure transactional websites for gift cards for 21 of its shopping centres.

The Objectives

Develop 21 transactional websites and seamlessly integrate them with the main website.

Ensure a seamless multilingual experience.

Create a wide range of barriers with multiple providers to limit potential fraud.

Continuously monitor the websites’ performance to optimize conversions.

The solution

Axial worked with several key stakeholders at Ivanhoé Cambridge to create an online platform so that the shopping centres could transition from selling physical to digital gift cards. It was critical that the websites were as secure as possible to mitigate fraud. Axial also deployed different data collection techniques so that the platform could evolve based on data and customer-centric information.

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