Migrating from Magento to Shopify for all Groupe Marie Claire websites
Migrating 4 Magento stores to Shopify while integrating Microsoft Business Central and Klaviyo
Groupe Marie Claire was founded in 1965 in St-Hyacinthe, Québec. It is a family-owned business specializing in the design and retail sale of women’s ready-to-wear apparel. The company has several banners in Québec, Ontario and New Brunswick, including Le Grenier, San Francisco, Marie Claire and Claire France. These are the four online stores for which Axial had the mandate to migrate from Magento 1 to Shopify. The company was looking for a solution that would improve the efficiency of daily site management and meet the brands’ growing business objectives—in addition to eliminating the group’s technology costs.
THE OBJECTIVES
01
Improve e-commerce management by integrating the sites with Microsoft Business Central.
02
Elevate the overall customer experience due to the increase in online sales generated by the pandemic.
03
Maintain good relationships and the strength of the distribution network, thanks to drive-to-store strategies.
04
Speed up the implementation of concrete marketing initiatives.
THE SOLUTIONS
Since the Magento 1 platform reached the end of its lifespan a few years ago, its continued use greatly limited Groupe Marie Claire in managing their websites and, as a result, in achieving their online sales objectives. Migrating to Shopify made it possible to standardize site management, reduce platform development and maintenance costs, and facilitate product entry.
Moreover, the integration with Microsoft Business Central’s ERP has greatly helped Groupe Marie Claire manage its products. After determining the flow of products, orders and purchases, we were able to optimize processes and facilitate data synchronization between different systems.
The creation of a common foundation between the four sites helped save time and gain in efficiency during all development phases. The structure will enable the platforms to evolve adequately with the subsequent development phases.
The Groupe Marie Claire team can now focus on growing its online sales and developing effective marketing strategies.
“The search for a partner was based on three essential criteria for us: easy to communicate and exchange, demonstrate a technological expertise and have the capacity to start and deliver the project quickly. Axial quickly stood out for each of these criteria, which made selecting them easy and natural.The overhaul of the four sites was managed simultaneously. The challenges and obstacles were clearly identified at the beginning of the project. Every effort was made to resolve them and to achieve our goals without surprises and pain.”
Martin Bertrand, director OF e-commerce AT Groupe Marie Claire
“It was a project full of great challenges! Working with four banners simultaneously, even with all their similarities, always required striking the right balance between respecting each individual brand and maximizing reuse. To work on the front-end of the site, the development team was able to innovate by creating a tool that enabled us to reflect changes common to the four banners all at once—all while providing the flexibility to apply unique touches to each brand. On the back-end side, we collaborated from Day 1 with the Dynamixware supplier to ensure connectivity between Business Central and Shopify. Communication from all teams was essential in order to deliver a finished product that met the project’s initial requirements.”
Michael, BACKEND ANALYST AND DEVELOPER
Extent of work
Business and digital strategy
- Business strategy
- Web strategic planning
- UX/UI design
- Workshops and training
Development
- Technology analysis and selection
- E-commerce website development
Optimization and marketing
- Conversion rate optimization
Project management
- Project planning and management
- Stakeholder management
