The client and the challenge

Bôsapin provides a Christmas tree delivery experience through delivery people dressed as nutcrackers. Through this home service, the customer can be sure to receive the most beautiful tree possible, on the day and at the time chosen. Bôsapin entrusted its first mandate to Axial two years ago. Our agency was tasked to increase traffic and conversion during a short sales period (3 months). The Bôsapin company wanted to make the most of the enormous visibility of this period by offering the best possible web experience.

The objectives

Increase visitors to the Bôsapin website during the holiday season, mainly by reaching the territories of Toronto and the United States.

Increase the sale of accessories.

Increase conversion by revising the online shopping process

The solution

Considering that the partnership between Axial and Bôsapin began very close to its strong sales period, Axial decided instead to focus on what would quickly have an impact. To achieve this, CRO (Conversion Rate Optimization) was carried out in order to identify small optimizations (quick wins) to deploy quickly. During this stage, the team ensured that the conversion tunnel was frictionless. With such a short and intense window of time, planning ahead for marketing tactics was important to ensure a successful sales period.

In order for the next year, the Axial team focused their efforts on upstream analysis. From this strategic approach, the agency accomplished the following things during the second mandate:

Revised the overall purchasing process and tree selection.

Overhauled the purchasing interface.

Created regional landing pages focused on the offer for each major city.

Carried out advertising campaigns.

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