Migrating Bôsapin’s digital ecosystem to Shopify
Moving from a website built on a proprietary system to Shopify while ensuring continuity of connections between other systems
Bôsapin has evolved considerably over the past few years. The company has expanded, and this growth required better tools to ensure its long-term sustainability. It became necessary to consolidate all of the company’s digital assets onto a more flexible and scalable platform.
The objectives
01
Migrate digital assets to a scalable e-commerce platform, with Shopify as the CMS and Cigo Tracker for delivery route management.
02
Deliver an excellent user experience to maintain Bôsapin’s leadership position within the industry.
03
Improve administrative processes through integrations with various tools in order to benefit from a specialized platform.
THE SOLUTION
Axial recommended a complete overhaul of their systems by proposing a migration to Shopify for the online store and CMS (content management system) components, along with the use of Cigo Tracker for delivery route management. These solutions address Bôsapin’s needs and position them as an innovative, people-focused company with deep expertise.
We also recommended consolidating domains in order to strengthen Bôsapin’s SEO results. Indeed, it was preferable to use subdirectories to offer different language versions of the website rather than maintaining separate domains, as the latter would have led to content duplication and would have been penalized by search engines. For example, merrychristmas.com would have been treated as an exact duplicate of bosapin.com/en.
Axial also contributed to the creation of the website’s designs, developing festive visuals that align with their brand identity — in other words, designs in Bôsapin’s colours.
“The project went as planned. What we appreciated most was the weekly follow-up on the project’s progress and budget. It truly helped align our expectations for the project. A great multidisciplinary team that delivered on time!”
David Thibeault, PrEsident
“The Bôsapin team has been working for years with a custom-built, proprietary system. They showed tremendous open-mindedness toward the new solutions proposed! It was a true team effort!”
Daniel Giroux, President, Axial
Extent of work
Business and digital strategy
- Business strategy
- Web strategic planning
- UX/UI design
- Workshops and training
Development
- Technology analysis and selection
- E-commerce website development
Project management
- Project planning and management
- Stakeholder management
