Axial uses a unique methodology based on design thinking, an iterative, non-linear approach, to all of our projects. It consists of several phases and it is ideal for finding solutions to challenges that are not yet all fully understood.
Axial uses a unique methodology based on design thinking, an iterative, non-linear approach, to all of our projects. It consists of several phases and it is ideal for finding solutions to challenges that are not yet all fully understood.
This agile and human-centric way of working allows us to step back and look at the bigger picture. It allows us to connect the dots between your business, your target audiences and your digital goals—and accelerate your path to online revenues.
Discover
During the discovery phase, also known as the empathy phase, we work with you to understand the motivations, expectations and experiences of all stakeholders of your e-commerce or website project. We gather valuable insights from your team and even existing customers as the foundation for your digital success.
Define
After collecting the observations and information, we then get down to work to figure out the core problem in a human-centric way. Defining the problem is the first step to devising the right solution for your needs.
IDEATE
Once we have determined the problem to resolve, it times to get our creative juices flowing. Together, with you and your team, we’ll dream up solutions that, on the one hand, are big, hairy and audacious, and on the other hand, realistic and aligned with your available resources.
IMPLANTATION
Once we have determined the problem to resolve, it times to get our creative juices flowing. Together, with you and your team, we’ll dream up solutions that, on the one hand, are big, hairy and audacious, and on the other hand, realistic and aligned with your available resources.
Always be optimizing
Once we have determined the problem to resolve, it times to get our creative juices flowing. Together, with you and your team, we’ll dream up solutions that, on the one hand, are big, hairy and audacious, and on the other hand, realistic and aligned with your available resources.
Your priorities are our priorities! To achieve your project’s goals, you will have to decide which factor within our Golden Triangle is the most important to you: your project’s timeline, budget or scope. This number-one priority will be the beacon with which we will base all of our decisions.
Any project that is too set in stone is a project doomed to fail. While we believe a structured plan and timeline is critical, things can change if an internal or external factor will impact the project. View Axial’s project plan as the blueprint but not the end unto itself in digital’s fast-shifting landscape!
You have your business expertise. We have the digital know-how. This winning combination of collaboration and co-creation is really the fuel to drive exponential growth for your business. Working in silos is a sure-fire way to miss our targets.
At Axial, we cover all the bases for our clients’ success. From weekly touchpoints to business reviews, from a project steering committee to iterative sprints and prototypes, we’ll put in place the necessary tools to support you every step of the way. Once your project is ready to take flight, our support team gets on board to make sure everything runs like clockwork.